I see a lot of people checking into beers on Untappd with a flight of 4-oz samples in front of them, checking into each beer after just a couple sips, which is not at all what I imagine a BeerAdvocate user doing. Untappd, in my opinion, seems more like a race to check-in to the most beers, though I recognized that many users, like me, use it for their own purposes and in their own way. On, beers are not just rated with a numerical score, but the reviews/ratings seem to have more thought behind them. Untappd is an uber-popular app in the world of beer, to be sure, but BeerAdvocate has thus far remained, a different kind of animal.

Thus far, BeerAdvocate was owned and operated by Jason and Todd Alström, who founded the company in 1996. This moment in the life of BeerAdvocate is yet another reminder that the world of craft beer is evolving. For a long time, it seemed their only rival was RateBeer. For more than 20 years BeerAdvocate was the leader in building a community of craft beer lovers, both offline and online. Next Glass Inc., the software company that operates the popular beer-focused mobile app Untappd, has acquired BeerAdvocate.

Untapped beer app